HondaJet's USP was engines mounted over the wings.
Here's that brought to life with a type solution.
Here's that brought to life with a type solution.
We were asked to help HondaJet figure out who they were.
Part of that process was to develop vision-based territories to help drive those conversations. The calibrator in the middle helped dial in tonal nuance.
Part of that process was to develop vision-based territories to help drive those conversations. The calibrator in the middle helped dial in tonal nuance.
To make the HondaJet brand managers emotionally feel each territory, we created this branding exercise that lives somewhere between a TV spot and a PowerPoint presentation.
