Let's get phygital. That's physical and digital, y'all.
This is the beginning of the next chapter for brand experiences. And I'm all in.
....
This is the beginning of the next chapter for brand experiences. And I'm all in.
....
Bardstown Bourbon Company AR Experience
Most bourbons in Louisville have a tasting room downtown. But zero have an experience like this. BBC's anthem, "Modern Distillers of the American Spirit" gives them license to have all sorts of fun with the brand—against the grain of their more traditional competitors.
Here, we leaned into transparency, a driving brand tenant to inspire an experience that knocks down walls and shares remarkable details and features of their distillery miles away.
We learned a lot about QR code art on this one. I never thought the world would become QR code-crazed, but here we are.
It's not often you have a client that prefers not to have a direct call-to-action. However, we noticed visitors were forgetting to close out of their browsers after the experience, so we developed this little delayed call-to-action to plan a visit.
They loved it.
This was just launched so numbers aren't in yet but soon we'll get to see just how much that little button is getting pushed.
They loved it.
This was just launched so numbers aren't in yet but soon we'll get to see just how much that little button is getting pushed.
Idea pitch deck available upon request.
