Challenge
Though sitting underneath one of the biggest LED screens in the world, there was still confusion about where Hershey's Chocolate World actually was.
Solution
Give the target what they came for, New York! And, all that it's known for. Times Square is crawling with tourists, specifically there to take in all the smells, eats, and culture of NYC. We even threw in a few winks to the locals.
Though sitting underneath one of the biggest LED screens in the world, there was still confusion about where Hershey's Chocolate World actually was.
Solution
Give the target what they came for, New York! And, all that it's known for. Times Square is crawling with tourists, specifically there to take in all the smells, eats, and culture of NYC. We even threw in a few winks to the locals.
