AAF Louisville AR Experience
It's not uncommon local agencies that are getting attention get tapped to volunteer for local AAF Addy event themes. In 2022, we turned the event into a rock n' roll mashup.
The Battle of the B®ands had a lot to celebrate but the most memorable for our team was this crowd-sourced AR experience.
The objective was for the event to be very inclusive; not all who entered their work in the addy's were going to win, so we came up with something that gave them another crack at a special addy. One night only. All the agencies who submitted work were asked to submit rock n' roll album covers. These covers were built into an augmented reality voting experience that tallied up real-time votes and results for a gold record trophy at the end the night.
This is the final destination of a crowd-sourced album design contest for the Louisville advertising community.
It's not uncommon local agencies that are getting attention get tapped to volunteer for local AAF Addy event themes. In 2022, we turned the event into a rock n' roll mashup.
The Battle of the B®ands had a lot to celebrate but the most memorable for our team was this crowd-sourced AR experience.
The objective was for the event to be very inclusive; not all who entered their work in the addy's were going to win, so we came up with something that gave them another crack at a special addy. One night only. All the agencies who submitted work were asked to submit rock n' roll album covers. These covers were built into an augmented reality voting experience that tallied up real-time votes and results for a gold record trophy at the end the night.
This is the final destination of a crowd-sourced album design contest for the Louisville advertising community.
